Cover of Madison Magazine's January 2021 issue with a nurse wearing a face shield and mask

Innovation is a monthly column in Madison Magazine covering startups, entrepreneurism, and innovative ideas coming out of Dane County, Wisconsin.

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A Venture Capital Pioneer

Richelle Martin is one of relatively few venture capital fund directors in Wisconsin

Madison Magazine monthly Innovation column, April 2020

Magazine opened to page with article called When Safer at Home Isn't

Richelle Martin is one of Wisconsin’s few active female directors of a venture capital fund, the Madison-based Winnow Fund whose goal is to raise $8 million. In a state with 55 venture and angel funds and networks, this is depressing news, if you ask me. I won’t waste precious column inches defending why diverse decision-makers matter, but consider this: 88% of all U.S. venture capital dollars go to companies with male CEOs. Do we really believe men account for 88% of our best, most bankable ideas?

“That’s part of why I [got into VC], because there weren’t [many] women, and representation is really important,” Martin says. Nationwide, only 12% of venture and angel groups have women in decision-making roles — even though female entrepreneurship has doubled in the last 20 years. Here in Wisconsin, according to the Wisconsin Tech Council’s 2019 Portfolio report, only 14% of the 121 Wisconsin companies backed by venture capital were woman-led or -owned. Female VCs are twice as likely to invest in female founders, so Martin’s role could make a big difference.

To continue reading please pick up the April 2020 issue of Madison Magazine at area newsstands, or click through to the online version here.

—Maggie Ginsberg is an associate editor at Madison Magazine and a long-time award-winning freelance writer. Innovation is her monthly column for Madison Magazine focused on startups, entrepreneurism and innovative ideas coming out of Dane County, Wisconsin.

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