Cover of Madison Magazine's January 2021 issue with a nurse wearing a face shield and mask

Innovation is a monthly column in Madison Magazine covering startups, entrepreneurism, and innovative ideas coming out of Dane County, Wisconsin.

Other Recent Articles

When Safer at Home Isn’t

When Safer at Home Isn’t

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Dear Sully

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Out of the Shadows: Undocumented Latino Immigrants in Madison

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Profile John Gottman, UW-Madison alum and renowned relationship expert

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UW-Madison’s storied Gender and Women’s Studies Department celebrates 40 years

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The Way Out

Startup aims to create meaningful employment after incarceration.

Madison Magazine monthly Innovation column, October 2020

Magazine opened to page with article called When Safer at Home Isn't

After Ruben Gaona paid his debt to society, he was ready to work. Thirteen days after his release from federal prison for drug-related crimes, the U.S. Navy veteran applied for a nearly $20-per-hour job as a case manager for a workforce development company. Its operations manager said his skills and experience made him a great fit, and he was sent to the staffing agency that handled all company hires. It was supposed to be a formality, but when the agency recruiter learned of Gaona’s criminal record, she suddenly told him that job had a one-year waitlist and offered him a $7.50-per-hour janitorial position instead. “My kid’s working at Taco Bell — he makes $9.50 per hour, and I’ve got to go home and take care of him still,” Gaona recalls. “I got into the car and started crying.”

To continue reading please pick up the October 2020 issue of Madison Magazine at area newsstands, or click through to the online version here.

—Maggie Ginsberg is an associate editor at Madison Magazine and a long-time award-winning freelance writer. Innovation is her monthly column for Madison Magazine focused on startups, entrepreneurism and innovative ideas coming out of Dane County, Wisconsin.

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