
There are more products designed, developed, manufactured or assembled in Dane County than many people realize—here are just a few of the fun ones.
By Maggie Ginsberg
Just a few of the amazing products Madison makes happen
Made in Madison
Madison Magazine cover story, April 2018

This package of articles is easier to read in the print version; online, it has been chopped into several different links, and two of the main stories have been combined. In print there is an introduction overview, then a main article about bicycling in Madison followed a pictorial and three shorter pieces on Electronic Theater Controls, Wiscoboxes, and Quarra Stone Company. I’ve done my best to parse it below.
Intro: There are more products designed, developed, manufactured or assembled in Dane County than many people realize—here are just a few of the fun ones. Read on….
The Bicycling Industry Moves Madison: Nearly 30 years before Madison turned into one of the most bicycle-friendly communities in the country, local resident Chris Fortune was determined to manufacture high-quality bike racks from scratch and ship them globally from his own backyard. Read on (scroll about halfway down the main intro link)….
Stagecraft: Stage actors all over the world dream of basking in the lights on Broadway. One local family-owned company is responsible for flipping the switch to help make those dreams come true. Read on….
Local Products Fill WiscoBoxes: WiscoBoxes actually started as an idea to sell more Botham Vinyards wine. “Because if you’re not innovating, you’re dying,” says Sarah Botham. Read on….
Monument Maker: On a quiet industrial lot tucked away on Atlas Avenue on Madison’s east side, Quarra Stone Co. is creating and exporting some of the most notable stone-building, cladding, monuments and fine art installations in the world. Read on….
—Maggie Ginsberg is an award-winning freelance writer in Madison, Wisconsin