Magazine Journalism

Maggie Ginsberg is a senior editor at Madison Magazine. Before joining the magazine editorial staff full time in 2020, she freelanced for the magazine for nearly 15 years. In addition to her monthly Innovation column, she wrote dozens of cover and feature stories that won statewide and national journalism awards. Today Maggie’s roles at the magazine are numerous and varied. In addition to serving as editor for many talented freelancers and columnists, she continues to write covers, features and the monthly Innovation column. She also created and writes the new monthly History Lesson department page and she developed and edits the new reader essay section called The Essayist. Maggie writes web-exclusive articles for and has made it a priority to bring local literary coverage to the magazine including monthly Author Q&As and the Sunday Reads newsletter.

Maggie Ginsberg is a regular contributor to Entrepreneur magazine. As a long-time freelancer, Maggie has written numerous print articles for Entrepreneur on a variety of topics, particularly related to franchising. Her features include a look at the apprenticeship model for small businesses, how startup founders can thrive in their hometowns, franchisors navigating the pandemic and the labor shortage, and the French Taco craze. She has also profiled the No. 1 winner on the Franchise 500 List for the past three years running; Dunkin, Taco Bell and Taco Bell again.

In addition to Madison Magazine and Entrepreneur, she is a long-time freelance writer for various other publications. Her writing has appeared in Country Sampler, Farmhouse Style, Delta Sky magazine, Midwest Living magazine, On Wisconsin magazine, Milwaukee Magazine, Isthmus, Wisconsin Trails, Wisconsin Bride, Rochester Magazine, Grow, Gargoyle, Forward Nursing, UW–Madison College of Letters & Sciences,, Farm Flavor, Badger Forward, and numerous, numerous others. She also served as a staff writer for the Mount Horeb Mail Newspaper from 2006-07, one of the most satisfying and fulfilling years of her career.

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Magazine Awards

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